This project entails the full design, development, and launch of a custom brochure-style website for Clarke&Co. Accountants, using WordPress as the CMS. The website will prioritise user-friendliness, responsiveness, and a design that reflects Clarke&Co.'s professional reputation. It will include custom content types, security measures, and post-launch support. The final product will enable Clarke&Co. to manage content independently, while maintaining a polished and professional look across all devices.
The website design will be bespoke, tailored specifically to Clarke&Co.'s branding and business goals. It will reflect a professional, modern aesthetic, providing a user-friendly interface for both clients and administrators. I will present design mockups for the homepage, including header and footer, for your approval before moving to development.
The website will be optimised for mobile-first viewing, ensuring an excellent user experience across all devices (smartphones, tablets, and desktops). This will include responsive design elements, ensuring smooth interaction regardless of screen size.
Each service offered by Clarke&Co. will be represented by an individual page with detailed information. These pages will be linked through a master archive page, enabling potential clients to explore services easily. I will set up a custom post type (CPT) in WordPress, which will allow Clarke&Co. to add or modify services over time without needing any technical knowledge.
A custom team page will be created, showcasing key team members, including photos, bios, and contact details. This helps create a personal connection with clients and builds trust. Like the services section, this will be created using a CPT, allowing for easy updates.
Even though SEO is not a priority for Clarke&Co., I will ensure the website follows best practices for on-site SEO. This includes clean URLs, proper meta tags, alt text for images, and site structure that will ensure future searchability should it be needed.
I will develop a Contact page with a contact form, email links, and embedded maps to help clients easily reach Clarke&Co. Additionally, a floating “Call Now” button will be implemented on mobile for quick client access.
If required, I will create a style guide that includes brand colours, typography choices, and design elements to ensure consistency across the website. This guide can also be used for future design decisions and brand materials.
I will provide stock images to complement the design and will replace them with high-quality images supplied by Clarke&Co. once available. These images will reflect the business's branding and services, ensuring visual consistency.
I will set up a blog or news section where Clarke&Co. can post company updates or industry news. This will be designed to encourage easy updates and content management by the team through WordPress’s back end.
Initial website copy will be generated using either Lorem Ipsum placeholders or generated with the help of a language model (LLM). Clarke&Co. will be responsible for reviewing, proofreading, and supplying the final copy for accuracy. I can assist in formatting and ensuring consistency across all pages.
I will secure the website with a Let's Encrypt SSL certificate, ensuring encrypted connections for visitor data. Additionally, I will include basic GDPR compliance features, such as cookie consent banners and privacy policy links.
The website will be optimised for performance, including fast loading times and efficient code. I will also install caching plugins and optimise images for faster load times across all devices.
The website will be hosted on AWS, with the first year of hosting included in the package. I will manage all technical aspects of the hosting environment, ensuring smooth operation.
I will assist Clarke&Co. with linking their domain (clarkeandconi.co.uk) to the website. While I do not offer email services, I can provide guidance on setting up professional email addresses through Office 365 or similar services.
I will provide basic training and documentation to Clarke&Co. on how to use the WordPress back end, including how to update services, team profiles, and blog posts. This will enable them to make routine updates without needing additional support.
After the website launch, I will provide ongoing support for 1 year, including daily backups and minor content updates as needed. Any major updates or additional features beyond this period will be available through a maintenance package.
In addition to the core website features outlined in the scope of services, there are several optional enhancements that could further improve the functionality and user experience of the Clarke&Co. website. These recommendations aim to future-proof the website and provide additional value through advanced features, security enhancements, and improved client engagement.
To further improve site speed, I suggest implementing a content delivery network (CDN) like Cloudflare. This will distribute your content across multiple servers globally, reducing load times and improving site performance for visitors outside the UK. This will require Clarke&Co. to share name servers to me.
After the initial post-launch support, a regular maintenance package could be beneficial. This would include monthly updates to WordPress, plugins, and themes, along with security scans, performance optimisation, and content updates as needed. It ensures that the website remains up-to-date and secure long-term.
To help Clarke&Co. track visitor behaviour and improve user experience, I recommend integrating Google Analytics and/or Microsoft Clarity. This will provide easy access to key metrics such as page views, user locations, and device types and offering valuable insights
Although SEO isn’t a current priority, I recommend structuring the website in a way that can easily accommodate future SEO efforts if needed. This includes using SEO-friendly URLs, installing a plugin like Yoast SEO, and ensuring that each page is properly optimised for search engines.
The timeline for the project will be structured in phases to ensure that each step is completed thoroughly and meets Clarke&Co.’s expectations. Below is an estimated schedule for the key milestones, from the initial consultation through to the launch and post-launch support. The timeline may be adjusted depending on the client’s feedback and the availability of content.
The total investment for the design and development of your custom website is £1500. This price covers the full scope of services, from initial consultation through to post-launch support, ensuring that your website is built to the highest standards. The website will be tailored to meet Clarke&Co.’s needs, providing a professional, responsive, and user-friendly platform for your business. As part of this package, one year of hosting is included at no additional cost. After the first year, you will have the option to renew the hosting through our service, with various packages available to suit your ongoing needs. The price also includes SSL security, basic training, and full content management system (CMS) integration using WordPress, allowing you to easily manage and update your website in the future. Please note, as I am not VAT registered, no VAT is charged on this amount. Prices quoted are in GBP. The payment link located on this page is for half the amount (£750) to get the project started. Once the website is built the final amount is owed before the website is put live onto a domain
If you would like to join us and become a client then we’d be delighted to have you.